Back Office Modernization in the Age of Digital Transformation

As organizations continue to utilize digitalplatforms to for customer attention and improve the buyer journey, we’re seeing an alarming trend that negatively impacts legacy organizations in Arlington who’ve been using the same workflows and technology for years.

 
 
 
 
When companies begin the journey toward Digital Transformation, they tend to concentrate on customer-facing departments like Customer Service, Sales, and Marketing and neglect the Back Office. While it’s important to improve the customer experience and properly market your products and services, forgetting about specific areas that also service customers, merchants, partners, and employees can inhibit your capacity to provide a efficient experience for everyone involved.

Our View

In our humble opinion, the Back Office is the cornerstone of your company. If your workflow creates inefficiencies, the productivity of your entire company pays for it. For example, let’s say a company onboards a new customer in minutes but requires a long time to bring on a new employee or partner. That’s an issue because both your employees' talent and your partner’s products play a critical role in providing excellent service to the customer. Therefore, if those pieces are not operating efficiently, your client is ultimately who pays the price. Your Front Office can only be as efficient as your Back Office, and both must be considered during a strategic digital transformation.